'Diversity' is an all-encompassing term acknowledging differences such as gender, ethnicity, sexuality, socio-economic background, disability, religion/faith, and age. The CIPR measures diversity within the public relations industry and produces research and reports as we look to raise awareness of diversity issues and develop an inclusive culture across the PR profession.
New guides from the CIPR Diversity & Inclusion Network
EDI Basics
Equity, Diversity and Inclusion is a broad subject covering a lot of areas and the conversation on and around EDI is always evolving. This guide goes back to basics to simplify and define EDI and explain how each applies in organisations.
Download [PDF]
Coming soon
This guide is the first in a series of five guides from the CIPR Diversity & Inclusion Network.
Other guides that will be published throughout 2023:
- Inclusive Language (May 2023)
- Inclusive Communications (June 2023)
- Inclusive Events (September 2023)
- Advocacy and Allyship (December 2023)
Together these guides form a versatile and practical resource suitable for people at any level within an organisation. Each one is worth 5 CPD points.
CIPR Reports
Race in PR: BAME Lived Experiences in the PR Industry (2020)
Race in PR finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression.
The report calls on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.
Download report
We have also published a supporting Q&A to go alongside the report, detailing the CIPR’s work in this area and how the Institute intends to progress its diversity and inclusion work.
Download Q&A
From Diversity to Inclusion (2015)
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations. Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
Download report
Future Perspectives (2012)
A CIPR report has found that knowledge of the public relations profession is low amongst 16 to 18-year-old students. We interviewed 1,229 16 to 18-year-old students from across the UK during November 2012 about their career choices and perceptions of public relations. The majority did not consider PR as a possible career path.
Download PDF
External Reports & Resources
As you transition out of pandemic mode
This guide outlines why D&I matters, exploring the changes and associated challenges as we transition our organisations to a new normal.
Download guide
Disability confident guide for communicators
Best practice guidance covers advice on appropriate and inclusive language, producing accessible formats, issues concerning legality, and general tips on delivering inclusive and diverse communications.
Download guide
BBC Equality Information Report - 2016/17
Download PDF
Channel 4 - 360 Diversity Charter
Ofcom - Diversity and Equal Opportunities in Television
Download PDF
Access for all: inclusive communications
Reaching more people in sport and physical activity through inclusive and accessible communications.
Download PDF (opens in new window)
Diversity and Inclusion Strategy
A diverse and confident Government Communication Service, which is illustrative of modern Britain where talent thrives.
Download PDF (opens in new window)
Government Communication Service - Diversity & Inclusion Strategy 2016/2017
Download PDF (opens in new window)
Articles and Blogs
Featuring blog posts, articles and opinion pieces, this section is updated regularly with the latest posts on diversity in public relations and the wider business community.
Video/Webinars